








Here we are, sandwiched in between Friday the 13th and the Ides of March on the 15th. If you have a fear of the number 13, you have triskaidekaphobia! On March 15th in 44 B.C., Julius Caesar had a particularly crummy day. Getting assassinated sucks. March is my least favorite month, with the exception of St. Patrick's Day. It does seem to have bad connotations for me and my family. I often find myself stressed or bummed out at this time of year, with everything and everyone around me seemingly in an uproar. Then it dawned on me today - a pretty decent day allowing for a sorely needed moment of clarity. If I deserve better than some unfairness that has befallen me, then I must be good enough to be above the hurt feelings, petty nonsense and the need to win 100% of the time. After a bumpy 13th, I just let it go on the 14th, like flipping a switch, and it feels like a weight off my shoulders. Break the negative cycle or let it continue without you. If we don't think we deserve to be happy - lucky month or not - who will?
The paper remains, but 27 employees do not as GateHouse, the Bulletin's parent company, decided to close down its manufacturing operation in downtown Norwich. I know one person who worked there since 1971 - basically her whole working life. The paper will now be produced in Auburn, Massachusetts. The Norwich Bulletin has been caught up in the perfect storm that has engulfed the newspaper business. The recession and the loss of classified advertising to websites like Craig's List are just the latest reasons for a massive decline in revenues. Circulation has also taken a hit, as younger readers find their news on the web and local TV stations ramp up their hours of news coverage. There's more to this story. The decline of many newspapers has been hastened by the huge debt incurred by companies snapping up properties with inflated pre-recession pricetags like there was no tomorrow. Some big broadcast corporations engaged in this acquisition spree as well. Well, tomorrow has come. These short-term business strategies have lined a few business people's pockets while a media tradition that may have otherwise survived appears less likely to do so. Have you read a newspaper lately?
The other week while Rebecca was on vacation and Phred was filling in, we realized that neither one of us had much chance to catch what was happening on Fox's top-rated primetime show. Like a lot of busy people, we just weren't able to devote enough TV viewing time to American Idol! Well, our solution was closer than we thought. Alycia Mraz, one of our WBMW producers, has been a wealth of information on every season of the show since its start. She can also sing. We are excited to have Alycia on board giving us her take on a show practically everyone talks about. Listen at 7:25am to Soft Rock 106.5 the day after every American Idol broadcast for her American Idol Update. Alycia has also started a "We Love Soft Rock 106.5" Facebook page. Although Alycia's been helpful in everything from live remote broadcasts to compiling storm cancellations, I have a feeling she has only begun her contributions to our stations. 

Have you had it? We may have had colder and snowier winters, but this winter really stands out for so few breaks from cold and storms. We need a break! Now forecasts are calling for a messy Monday as March prepares to come in like a lion. That means more storm cancellations and delays. I deal with the cold better than many, but enough is enough. The treacherous drives into a job where lateness doesn't go over well have been too numerous. We'll be there with the information you need on Soft Rock 106.5. Rebecca may wish her vacation lasted one more day!
Whether or not you were among the millions who made ABC Radio commentator Paul Harvey a part of your day, there is no doubt that this man represented the best this business has ever offered. Harvey died at age 90 in Phoenix. His one-of-a-kind delivery combined with a unique ability to blend news with commentary. He was also one of the most effective advertising pitchmen in hstory. Through all the changes in formats and personnel broadcasting is famous for, consistency is really what wins. Paul Harvey delivered that like few others. 
Even though I've seen Mel Brooks' "Blazing Saddles" a dozen times, it seemed only right to see it again on this, the 35th anniversary of the movie's release. The groundbreaking - well, windbreaking - comedy classic is fittingly my brother's favorite movie. Even with the passage of time (and yeah, wind) and the deletion of some now politically incorrect lines, this movie is still fresh. Some people may see it as low brow humor, but my advice is to lighten up. Heddy ("that's Hedley") Lamar actually sued Brooks over the use of her name in it. It may also be a "guy thing." "Airplane" from 1980 still tops my list of funny movies, but "Blazing Saddles" is up there.

John Fuller's Red Wolf Broadcasting - the company I work for at WBMW - made some big waves in the radio industry last week with a deal to purchase Hartford's 50,000 watt alternative rocker WURH. SEE THE STORY HERE. "fm104one" covers most of Connecticut and can be heard loud and clear into western Massachusetts. A radio station sale is historically nothing unusual, but broadcasting is anything but business as usual these days. With so many independent owners having sold out to the big conglomerates - and the big media companies now under serious mountains of debt - the story of John Fuller's deal is exceptional. In an era of declining advertising revenues and massive layoffs nationwide, the Red Wolf acquisition is a step in the other direction. If you remain in decent financial shape, this can be a time of opportunity. John understands this and is not afraid to take an informed chance. How will this new 800-pound gorilla in the room (in the next market over, anyway) affect our Ledyard, CT operation? John told me it will be exciting, to which I responded that working for him has always been that. He has a real pro with VP/programming Brian Ram, and one of the best staffs I've ever worked with. Will I end up back in Hartford radio? I'm comfortable with my spot on the Soft Rock 106.5 Wakeup Club, but who knows what change will bring?
Connecticut Attorney General Richard Blumenthal is leading another effort to phase out smoking at the state's casinos. While there are legitimate issues of tribal sovereignty involved in this issue, I hope the Mohegans and Mashantucket Pequots will step up to the plate and institute their own ban on smoking. It is a public health issue, especially for casino workers exposed to the dangers of second-hand smoke for prolonged periods. They don't have a choice now. I remember when Dunkin' Donuts started a chainwide ban on smoking. People who came to Dunkin' for a caffeine/sugar/nicoteine combo somehow managed to cope without the latter, and business is as brisk as ever. Who would have thought bars could survive smoke-free? Most bars survived, even with the unfair loophole allowing private clubs to let their clientele light up. Will Foxwoods and Mohegan Sun take a hit at a tough time in the economy? Perhaps, but it is the right thing to do. It will not affect business very much in the long term if the examples of other public places prove valid.
Alex Rodriguez - perhaps the greatest player in baseball today - is the latest player to be tarnished by performance enhancing drugs. Unfortunately, with 103 other players on the list, that doesn't make A-Rod unique. Nor is it fair to have his name leaked just because of his $250 million salary while others stay anonymous. The issue here isn't even the use of steroids between 2001-2003 and the message it sends to the youth of America. Baseball players shouldn't automatically qualify as role models. It has everything to do with telling the truth. That's what athletes, actors, politicians, CEOs and others who find themselves under public scrutiny too often fail to realize until it's too late. They owe us that much. Spare us the denials. Take a cue from President Obama when he took blame for a nominee not working out, saying, "I screwed up." That was refreshing, and Americans get that. On the other hand, if we are looking for heroes at a sporting event we need look no further than the Super Bowl and presence of the crew of the "Miracle on the Hudson" who crash-landed Flight 1549 and the leader of our troops in Iraq, General David Petraeus. Let's hope A-Rod makes up in a big way for his lack of candor. Americans are a forgiving bunch. 
Soft Rock 106.5 WBMW and Jammin' 107-7 have been presenting Women's Health, Beauty & Bridal Shows for close to ten years. This past Sunday's show was held at the new MGM Grand at Foxwoods. The attendance and sponsor participation were excellent. I'm sure our boss would say there's always room for more, but it was reassuring to see this kind of turnout at a time when the economy is on everyone's minds. The interest is still there. Life goes on. Let's hope this kind of success becomes more the norm in 2009. It's also not every day when WBMW people get this dressed up!
This was definitely the most exciting Inauguration Day since the sixties. President Barack Obama was sworn in at 12:06 p.m. this past Tuesday. The country is in tough shape. People are hurting, and expectations are high. After years of partisan bickering and rigid ideology, Americans know that the credit cards we've rung up are now past due. I am encouraged by his confident and pragmatic attitude. He understands the need for consensus over catering to one group of like-minded citizens. I hope he gets the chance to fulfill much of the promise. As a baby boomer, I can recall enough history to realize the fact that Obama is President is a huge accomplishment in itself. This change is good.
A week or two ago, after one of our many snowstorms, I was driving past the Norwich Golf Course on New London Turnpike and saw the parking lot by the Caddy Shack restaurant packed with cars. I knew the crowds weren't there for the golf. They were there for sledding. It really surprised me that so many people - kids and adults - were still into sledding. The simple pleasure of walking up a hill or two and then letting gravity do its thing was one of my favorite things to do as a kid. The empty and sloping cornfield behind our house provided the perfect hill when the snow got deep and powdery enough. The walk up was rewarded with the rush of a fast and hopefully smooth descent. The time after school and before supper would fly by. Now there are more options like snowboarding, snow tubing and those plastic saucers, but give me a Flexible Flyer sled anyday. My brother and I found Flexible Flyers under the Christmas tree more than once. Skiing and skating are all well and good, but sledding beats them all! 



It had to be the Morning Show Sumo Suit Wrestling Challenge June 20th at Dodd Stadium in Norwich. I'm normally a peaceful person and haven't been in a fight since age 12. The person who issued the on-air challenge - our program director who also hosts the Jammin' 107-7 show next door to Soft Rock 106.5 - isn't exactly Hulk Hogan either. That's why the smackdown hype on both stations before this minor league baseball halftime event was especially ridiculous. Even though I'm in my mid 50s and Brian "Body Slam" Ram was 30, I figured I had the weight advantage. That really didn't help much since those heavy sumo suits would weigh anyone down. These getups aren't as light and marshmallowy as they look! "TKO'Brien" - yours truly - won best two out of three falls, for whatever that is worth. It was a unique experience and has been good for lots of inter-station trash talk between "that punk" and this "senior citizen." As Brian said immediately after, "There's one for the bucket list!" Yes, once is enough! Will a morning show dance-off be next? I issued that challenge, but don't hold your breath. 
Most past relationships at least have the benefit of closure. I can think of one that barely got started and ended before I knew what hit me. It was about this time of year back in college, a snowy day in New Hampshire at the end of the semester. There was a long line in front of the dining hall when a big snowball fight broke out and scattered everybody. A girl I hadn't seen around campus before had become separated from her friends and ended up next to me and my roommate. She immediately struck up this very deep conversation with me. I was terminally shy back then, but our talk was so intense over dinner that I remember my roommate being totally excluded from everything. I don't know if you can find a soulmate that quickly or if there can be love at first sight, but it was different from anything up to that point and I dare say anything since. She told me she would be leaving school the next day, but I figured I'd see her again. Hey, I had her campus address. Well, I went there only to find she had already left. At the time, I told myself that was just the way it was meant to be. Ever since, I've wondered whether or not I let the best thing happen to me walk out of my life. It was a very short chapter in my life, but remains the biggest "what if?" since that snowy day.



The phones on the Wakeup Club were definitely lit up like a Christmas tree when we gave the news about a Secret Santa in Walmart at Lisbon Landing. The unemployed man was shown the door when he attempted to give out $1300 worth of $10 Walmart gift cards he had just bought inside that same store. Apparently he never got his idea of good will toward men approved in advance by Walmart. Whoever told him to take his generosity outside was obviously mindful of liability in the wake of a tragic trampling incident at a Long Island Walmart on Black Friday. Store management certainly deserved to be in the loop about his intentions - good as they were. They treated him like a solicitor, but he wasn't soliciting anything. We may have had the famous "failure to communicate" for things to go this way, but Walmart also could have made this right. Target offered to let him give away Target cards in one of their stores. Walmart should have stepped up and made this appearance that "we're big enough to play by our own rules" into "we're going to make this right." Hey, I shop at Walmart myself and the company can weather some bad press, but this negative publicity in our community is just totally unnecessary. Step up to the plate, big guys! 


Appearances here aside, life isn't always a day at the beach for Jeff Branch, production director for Soft Rock 106.5 and Jammin' 107-7 here in Connecticut and Eagle Country 97-5 in Vermont. The production director job has become more central to the operation of a radio station than ever. In addition to most of the commercials you hear on our stations, Jeff's work can be heard on many of the "spec spots" that salespeople play to prospective advertisers. Both in-house air staff and outside voiceover pros are used in making commercial production second to none in this market. You can also hear Jeff's handiwork on other local stations. It's a high-pressure, deadline-driven job. That becomes readily apparent to the rest of us whenever he has a day off! Jeff relaxes by following NASCAR and going to Happy Hour - not necessarily in that order.
My last New Year's resolution never seemed to take hold. I'll never see 50 again, so I figured my age had a lot to do with being so set in my ways that I couldn't easily modify my diet. Then came the rude awakening. Back in March, after a winter of bad eating and exercise habits, I began to experience an extreme thirst and unusually blurry vision that came on very quickly. There were some mornings when I shouldn't have driven to work. I googled the symptoms and "diabetes" came up right away. A visit to my doctor showed a blood glucose level of 465. That was enough to make me start seeing food as the enemy, but that wasn't the way to manage Type 2 diabetes. For the first couple of weeks, I avoided sweets entirely and drastically cut my consumption of carbs. The salad route worked quickly, with a 25-pound weight loss - the biggest drop in my life. I was amazed at how many people commented on my diminished dimensions, but more impressed at how a daily pill and keeping the house less stocked with baked goods have kept my blood sugar levels in check. Does that mean my diabetes is gone? I won't assume that, but I do feel better and look forward to a healthier winter than the last one. Diabetes is such a common condition today, and it's important to take care of it before it results in other health complications. 
Last week was National Geography Awareness Week. Maybe you weren't aware of that. Finding out about places on this planet - and the people who live there - has always been a fascination for this self-admitted geo-geek. Some listeners managed to stump me when I issued the geography challenge. That's OK, since some people think I need to get taken down a peg or two when I claim some absolute expertise on the subject. Ever since I got a state capitals game in second grade, big and small geography facts have stuck like glue to me. That never made me the most popular kid in class, or out of it for that matter, but it did give me an appreciation of an often misunderstood subject. Americans are a small minority of the world's population, yet people in most other developed countries have a much greater awareness of us than we have of them. That may explain why so many Americans are at a loss to know, understand or care about the perception the rest of the world has about the U.S.A. Knowing the capital of Michigan (Lansing!) may not be the key to success in your day to day life, but a majority of citizens lacking the most basic information about geography - and social studies in general - can spell a disadvantage as we compete in a world market. On a lighter note, it can be fun. I figure if some people can fill their brains with baseball players' batting averages and the plots of every primetime "reality" TV show, then I can cram a few "where in the world" facts into my head. So I'll take State Capitals for $2000, Alex! 
Colchester is a great town, but it has seldom been known for low prices. Now my town can boast the lowest gas prices in the state. With the reopening of the Sunoco station on Route 85, the Citgo and Phillips 66 at the same intersection had to meet the new guy's cheaper prices - and they did. I never thought I'd see prices like $1.79 for regular again. I hope these lower prices don't lull us back into our old gas guzzling ways, but any relief for the budget today is very welcome.
John from Montville, a 26-year military veteran, was kind enough to share his thoughts on Veterans Day. He wanted us to remind everyone what Veteran's Day is all about. It has NOTHING to do with furniture or car sales. It has EVERYTHING to do with Honor, Duty, and Courage under fire. It is all about doing what is right because it IS right, not because it is "politically correct" to do so. He also passed along these thoughts from Father Dennis Edward O'Brien, USMC:
Halloween morning was a perfect time to take the WBMW Wakeup Club on the road to Mystic Seaport. Come to find out, this tourist attraction has a house which is thought to be, well, haunted. The Buckingham House was the place to be in our search for beings beyond this life. My co-host Rebecca, along with a couple of psychics and WBMW middayer Heidi West, were more ready to believe in the presence of the paranormal. I provided more of a skeptical view of the whole thing, and enjoyed my Doubting Thomas role. We were very happy to draw some attention to one of the treasures of Mystic Coast & Country - even under these spooky circumstances.
It was a chilly Sunday morning on the beach at Rocky Neck State Park in Niantic, but that didn't deter 2000 people from joining our 2008 Start! Walk for Heart Health. Rebecca and I (the picture of health to the left), along with Tina Detelj from News Channel 8, were emcees to kick off this 5K walk through the park. Subway, Lawrence & Memorial Hospital, Pfizer, Mohegan Sun and other major corporate sponsors played a big part in making this year an even bigger success. Rebecca brought along baby Liliana, who seemed to thoroughly enjoy the outdoor experience. Heart disease touches practically everyone, and a few changes in a daily exercise routine can really make a difference. A walk through a place like Rocky Neck does make it a pleasure - and no, we didn't take the shortcut this time!
Is it Mrs. or Ms L now? I think of our little group in the morning as a family, so it was an especially big deal when Lori took the plunge this past weekend in a beautiful ceremony overlooking New London Harbor and Ocean Beach. Miss L is co-host next door of the Jammin' 107-7 Morning Jam with Brian Ram. In addition to frequently putting Brian in his place on that show, Lori also schedules music for Soft Rock 106.5 and makes sure someone is scheduled for both stations' frequent remote broadcasts. She also goes solo after 9am on Jammin' with a feature called "Shake Your Behind at Nine." Take it from me - after seeing Miss L dancing at her wedding, she practices what she preaches! Miss L and I are still not convinced about Brian and rhythm ever being synonymous, but it's not about him this time. It was Lori's night. Congratulations!
Mystic Pizza - the movie - celebrated its 20th anniversary here in the town that made it possible. Tricia Cunningham, an occasional WBMW morning co-host, and the rest of the folks at the Greater Mystic Chamber of Commerce put together a birthday celebration this past Friday at the Mystic Hilton. We were there for a live broadcast and, of course, the pizza! Director Donald Petrie and actor William R. Moses (the one being mobbed by the women) were on hand. A special screening of the film was held afterward at the Mystic Village Cinema for this "romantic comedy with the works." This modest $3 million film is best known nationally as the breakthrough for Julia Roberts. A lot of local people have plenty of memories of the making of Mystic Pizza. Our own afternoon driver Jody was a script runner and I hear she has "some stories" about the making of the movie. The movie also was the start of the trend toward more movies being made in Connecticut and helped propel Mystic to the forefront as a tourist destination. It was certainly a birthday well worth observing. Yes, the pizza served was from Mystic Pizza! 
